How To Rank In AI Search As A Business: GEO Optimisation
If you're running a business and want to show up when people search for you on AI platforms, you need to think differently about how you rank.
Key takeaway AI search is a new game - and geo-smarts matter.
Blake Harkness is walking through the basics of how to get your business noticed in AI search results, with a focus on location-based optimisation. The premise is straightforward: AI search engines work differently from Google, so the old SEO playbook doesn't cut it anymore. For Kiwi business owners trying to break through in a crowded online space, understanding these new rules means the difference between being found and being invisible - especially when customers are asking AI tools to find local services.
The video covers what it takes to optimise for AI search in a geo-targeted way, giving practical angles for businesses trying to land clients in their region. It's aimed squarely at the NZ business owner or operator who's still figuring out how AI search changes the visibility game.
“Turns out ranking in the future requires a whole new map.” — The Main Anchor, The 6 O’Clock News