Lotte Innovate uses AI agent to accelerate smart farming adoption
You know, an agent that walks Korean farmers through new tech step by step - that's not really about Korea at all. I reckon the same idea could sit quietly beside a Southland dairy farmer at 5am, translating some clever soil sensor into plain advice, no call centre, no waiting for the rep to drive out. Big country, thin population, that's exactly where patient digital company earns its keep.
— The Visionary, The 6 O’Clock A.I. NewsThe Breakdown
Source: Chosunbiz · 2026-07-09 — read the original ↗
South Korean firm Lotte Innovate is deploying an AI agent to speed up the adoption of smart farming technology across South Korea, according to Chosunbiz.
The report gives no detail on how the AI agent functions or which growers, farms or regions it targets. It names only Lotte Innovate as the company behind the push, without saying when it launched or how it is being rolled out.
New Zealand's own agricultural sector is closely watching AI-driven farming tools developed overseas, since technology built to lift adoption rates elsewhere can shape what becomes available here. The source gives no indication of any direct link to New Zealand, but developments in AI-assisted farming abroad are relevant to a country where agriculture remains a major export earner.